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Marketing management employs tools from economics and competitive strategy to analyze the industry context in which the firm operates. These include Porter' s five forces, analysis of strategic groups of competitors, value chain analysis and others.

In competitor analysis, marketers build detailed profiles of each competitor in the market, focusing on their relative competitive. Management and Leadership Books.

This section contains free e- books and guides on Management and Leadership, some of the resources in this section can be viewed online and some of.

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